Frequently Asked Questions

TrueMetric is a privacy-first web analytics service designed to give you valuable insights into your website traffic without compromising user privacy. It's cookieless, doesn't store IP addresses long-term, and focuses on essential, aggregated metrics.

The main difference lies in privacy. TrueMetric doesn't use cookies for tracking and doesn't store visitor IP addresses, making it compliant with GDPR/CCPA out-of-the-box for core analytics. Google Analytics relies heavily on cookies and collects more extensive data, often requiring complex consent configurations. TrueMetric focuses on essential metrics with a simpler interface, while GA offers a broader, more complex feature set often tied to advertising.

It's ideal for SMBs, startups, tech companies, bloggers, agencies, and any organization that values user privacy, needs GDPR/CCPA compliance, and wants straightforward, reliable web analytics without the complexity of traditional platforms.

Yes, TrueMetric is designed with GDPR, CCPA, and PECR compliance principles at its core. By not using tracking cookies and not storing full IP addresses, it helps you meet regulatory requirements for web analytics. However, always consult legal counsel for your specific situation.

For the analytics tracking provided by TrueMetric itself, you generally do not need a cookie banner because it doesn't use cookies for tracking. If your website uses cookies for other purposes (e.g., advertising, functional login), you will still need consent for those specific cookies.

No. IP addresses are used only momentarily in memory to derive geographic location (country/region/city) and contribute to a daily pseudonymous `visitId`. The full IP address is immediately discarded and never stored in our database or logs.

We collect essential, aggregated data like page URL, referrer, browser/OS/device type, screen resolution, derived geo-location (country/region/city), UTM parameters, and a daily pseudonymous visitor count. We focus on data minimization. See our Privacy Policy for full details.

For our hosted cloud service, all analytics data is processed and stored on infrastructure within the European Union (EU).

It's simple! You just need to add a small JavaScript snippet (which loads a tracking pixel) to the `` or before the closing `` tag of your website. We provide specific instructions for various platforms in our Documentation.

Our tracking script is extremely lightweight (less than 1KB) and loads asynchronously. The primary tracking mechanism is often a simple pixel request processed server-side. It's designed to have a minimal impact on your site's performance.

Instead of cookies, we identify unique visits within a 24-hour period using a pseudonymous daily identifier (`visitId`). This is created by hashing the momentarily used IP address, User Agent, website ID, and a daily changing salt. This allows accurate daily counts without tracking individuals persistently.

TrueMetric provides accurate aggregate trends. Because it doesn't require cookie consent for core tracking, it can often capture data from a higher percentage of visitors compared to consent-gated platforms, potentially offering a more complete view of overall traffic. However, identifying unique visitors across multiple days is intentionally not possible due to our privacy design.

Yes, our JavaScript snippet includes logic to detect route changes in common SPA frameworks (like Next.js, React Router). For custom setups, you may need to manually trigger a pageview event on route changes. See our documentation for details.

Yes, we typically offer a free trial so you can test TrueMetric. We may also offer a limited free plan for very small websites. Please see our Pricing Page for current offers.

Pricing is usually based on the number of monthly pageviews recorded for your website(s). We offer tiered plans to suit different traffic levels. Check our Pricing Page for specifics.

You'll need compatible server infrastructure (e.g., Node.js environment, potentially Docker/Kubernetes) and a PostgreSQL database. Detailed requirements are in the Self-Hosting Documentation.

It requires technical expertise in server management, database administration, and application deployment. While we provide documentation, it's intended for users comfortable with managing their own infrastructure.

Self-hosting is a premium offering, and the level of support depends on the specific plan. Basic setup guidance is typically included, but ongoing infrastructure management is the customer's responsibility. Contact sales for details.