TrueMetric Cookie Policy

Cookies and the TrueMetric Analytics Service (On Customer Websites)

How we achieve tracking without cookies:

• Tracking Pixel/Script: Data collection relies on a lightweight tracking pixel and associated script.
• Server-Side Processing: Key data points are processed on the server.
• No IP Storage: We don't store visitor IP addresses long-term.
• Pseudonymous Daily ID: We use a temporary, non-persistent hash (`visitId`), based on IP (discarded), User Agent, and a daily salt, to count unique visits within a single 24-hour period only. This ID cannot be used to track you across days or websites.

This cookieless approach means:

• Your privacy is better protected as no persistent identifiers are stored on your device by our service.
• Our analytics are often exempt from specific cookie consent requirements under regulations like PECR (though website owners must ensure overall compliance).
• Tracking is more resilient to cookie blockers and browser privacy settings.

Therefore, if you are an End-User visiting a website using TrueMetric, our core analytics service does not use cookies to track your activity.

Cookies on the TrueMetric Website (https://www.truemetric.info)

Like most websites, our own company website (https://www.truemetric.info) uses a limited number of cookies for essential functionality and to understand our own site traffic (using our own cookieless TrueMetric solution!).

• Essential / Functional Cookies: These are necessary for the website to function properly. They may include:
  • Session cookies for managing user logins (if you create an account).
  • Security cookies (e.g., CSRF protection).
  • Preference cookies (e.g., remembering if you dismissed a banner).
  These cookies do not track your activity across different websites and are typically deleted when you close your browser or log out.
• Analytics: We use our own TrueMetric service to analyze traffic on https://www.truemetric.info. As explained above, this service itself is cookieless.
• Third-Party Cookies: We strive to minimize the use of third-party services that set cookies. However, if we embed content (e.g., videos) or use tools (e.g., support chat) from third parties, those services might set their own cookies. We recommend reviewing their respective privacy and cookie policies. (List specific third parties if applicable).
• Marketing/Advertising Cookies: We **do not** use third-party marketing or advertising cookies to track your activity across the web or deliver targeted ads based on your browsing history on other sites.

Managing Cookies

You can control and manage cookies through your web browser settings. Most browsers allow you to view, block, or delete cookies. Blocking essential functional cookies on https://www.truemetric.info may affect site functionality (like logging in).

Blocking cookies will generally have no impact on the core TrueMetric analytics tracking when you visit our customers' websites, as it does not rely on cookies.

Policy Updates

We may update this Cookie Policy occasionally. We encourage you to review it periodically. The "Last Updated" date indicates the latest revision.

Contact Us

If you have questions about this Cookie Policy, please refer to our Privacy Policy or Contact Us.